My LLC is an experimentation lab of sorts in which I'm searching for 10,000 ways that don't work in the hopes of finding one that does (paraphrasing Edison here).
I have not failed. I've just found 10,000 ways that won't work. - Thomas Edison
It is my vehicle for experimenting and building things I want. I'm a firm believer that every person should have a handful of projects they're working on at any given time. You get energized and excited from each idea, and things you learn on one project might give you fresh perspective and ideas for another project. My LLC allows me to do this; it allows me to organize my apps and projects; it allows me to have a go-to organization and DUNS number to submit apps to Apple and Google Play.
It got its name from a perpetual LLC I opened back in 2023. Years before, I had built an internal tool for my first startup that helped us automate our data room. It allowed us to upload a raw CSV through the system and it would spit out cohorts into a Google Sheet. It let us measure critical metrics like LTV and CAC for specific groups of customers we were acquiring and then we could compare our product experimentation to the metrics to find things that were working. I still am a shareholder and advisor for this startup, and the tool is still used to this day.
In 2023, I attempted to spin this product into a B2B SaaS. I decided to call it Simple Cohort, and I created an LLC to run it under. The project didn't pan out, mostly because I wasn't interested in it enough to do the hustle.
Then last year I quickly hacked together the higher notes app, and I needed a DUNS number to submit it to the app stores. That's when I remembered Simple Cohort, LLC. I checked if it was still valid, and sure enough it was registered as perpetual and I already had a DUNS number. Thus began my crypto app experimentation lab.
I've found great joy in building products in public. I post anything and everything I'm working on and it helps keep me accountable to stay building consistently, and it also connects me with like-minded people (who could be potential users).
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What I enjoy seeing most is what my simple website has turned into. At first it was just a place to display the apps I had launched. Just links with descriptions. Now if you go to it, you can do any of the following:
find a game to play
browse Farcaster's most aesthetic content
contribute to ethOS NFT gallery app
write privately in a higher themed notes app or post to Zora
And now there's a coin you can swap into directly from the homepage. I put zero thought into the coin and I coined the logo (which is an icon of lines that look like a cohort) via Zora the other day. My favorite part about the website is that if you are playing one of the games via a Farcaster frame and you have your Warplet, you can seamlessly transact. You can add USDC to the Pong prize pool, then go finish a Sudoku game and mint it to Base, then go to the homepage and swap some ETH into Simple Cohort, LLC.
This coin has no intrinsic value, does not represent ownership in any entity, and is not an investment. There is no expectation of profit, appreciation, or financial return. The coin has no prescribed utility at this time, and there are no guarantees of future functionality. Any potential future integrations into apps or games are entirely at our discretion and subject to change.
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